Elements & Principles of Design

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THIS PAGE IS INCOMPLETE

ASYMMETRY

: lack or absence of symmetry

Symmetry

Visual Interest

RESOURCES:

BALANCE

: an aesthetically pleasing integration of elements

Symmetry

RESOURCES:

BEATS

: natural pauses that create rhythm and flow in design

Rhythm

RESOURCES:

COLOR THEORY

: knowledge of the behavior of colors

RESOURCES:

https://www.colorsexplained.com/color-theory/

COMPOSITION

: arrangement of elements

Proportion

RESOURCES:

https://www.canva.com/learn/visual-design-composition/

CONTRAST

: dissimilar elements arranged together

Juxtaposition

RESOURCES:

https://venngage.com/blog/design-principle-contrast/

Asymmetry/Balance

Beats/CT

Comp/Contrst

DEPTH

: the illusion of space via layering objects and fading colors

Overlap

RESOURCES:

https://www.21-draw.com/what-is-perspective-in-art/

EMPHASIS

: intensity of expression when applied to an element in a design

Focal Point

Visual Interest

RESOURCES:

https://venngage.com/blog/design-principle-emphasis/

Depth/emphasis

FOCAL POINT

: center of interest in a design

Emphasis

Perspective

RESOURCES:

https://www.pluralsight.com/blog/creative-professional/establishing-strong-focal-point-design-projects

HIERARCHY

: the arrangement of elements in accordance to relative importance

Scale

Proportion

RESOURCES:

https://www.masterclass.com/articles/visual-hierarchy

HORIZON LINE

: horizontal line used for organizing perspective in a design

Perspective

Depth

RESOURCES:

https://www.haydnsymons.com/blog/what-is-the-horizon-line/

JUXTAPOSITION

: placing two elements next to each other as an attempt to compare them

Contrast

RESOURCES:

https://blog.daisie.com/juxtaposition-definition-examples-uses/

FP/Hierarchy

HL/Juxtapose

LINE

: a mark that connects two points

RESOURCES:

https://www.edgee.net/how-to-apply-the-elements-of-design-to-your-work-line/

MOVEMENT

: guiding the audience's eye in, out, and through a composition

Composition

RESOURCES:

OVERLAP

: placing elements over each other to create depth, space, and intrigue

Depth

Proximity

RESOURCES:

https://proximityschool.com/learn/pattern-10-create-overlapping-collaged-elements/

PERSPECTIVE

: placing two elements next to each other as an attempt to compare them

Horizon Line

RESOURCES:

Line/Movement

Overlap/Perspective

PROPORTION

: harmonious relation of parts to each other or to the whole

Juxtaposition

RESOURCES:

https://fabrikbrands.com/proportion-in-graphic-design-principles-of-design-proportion/

PROXIMITY

: establishes intuitive connections between elements in a design

Composition

Space

RESOURCES:

https://venngage.com/blog/design-principle-proximity/

REPETITION

: using an element multiple times in a design

Emphasis

RESOURCES:

https://venngage.com/blog/design-principle-repetition/

RHYTHM

: creating visual flow and consistency by utilizing repetition

Beats

RESOURCES:

https://fabrikbrands.com/rhythm-in-graphic-design-rhythm-principle-of-design/

Proportion/Proximity

Rep/Rhythm

SCALE

: arranging elements of different sizes

Proportion

RESOURCES:

https://www.canva.com/learn/principle-of-scale-in-graphic-design/

SPACE

: implied depth or scale by spreading out elements in a design

Depth

RESOURCES:

SYMMETRY

: being made up of exactly similar parts facing each other or around an axis

Asymmetry

RESOURCES:

https://designbro.com/blog/inspiration/symmetry-graphic-design-tips-examples-concepts/

TEXTURE

: implied or physical feel/consistency of an element in a design

RESOURCES:

Scale/Space

Symmetry/Texture

VISUAL INTEREST

: using all the principles of design to create a meaningful design

RESOURCES:

https://digitaltutorialsapp.com/creating-visual-interest-a-guide-to-graphic-design-principles/

Visual Interest